1945 - 1960 The Suburban Dream  Jump to:
the emergence of the teenager
In this chapter:  Style and the Home   The Emergence of the Teenager   Screens Large and Small
4 Alan Freed
Audience Members Enjoying Alan Freed's Easter Show at Brooklyn Paramount Theater Of the white jockeys who promoted r&b none was more influential than Alan Freed. Persuaded in 1952 to turn his Cleveland radio program over to black music, he regularly accompanied the records with a "moondog" howl.

Alan Freed Films

Rock Around the Clock

Columbia Pictures, 1956. Directed by Fred F. Sears, starring Alan Freed, Johnny Johnston, John Archer, Alix Talton, Bill Haley and His Comets, the Platters, Freddie Bell and Tony Martinez.

Rock Rock Rock

Distributor Corp of America, 1956. Directed by Wil Price, starring Alan Freed, Tuesday Weld (screen debut) Chuck Berry, Frankie Lymon, Johnny Burnette Trio

Don't Knock The Rock

Columbia Pictures, 1956. Directed by Fred F. Sears, starring Alan Freed, Alan Dale and Patricia Hardy, Bill Haley and His Comets, Little Richard.

Mr. Rock And Roll

Paramount Pictures, 1957. Directed by Charles Dubin, starring Alan Freed, Rocky Graziano, Lois O'Brien, Lionel Hampton's Band, Chuck Berry, LaVern Baker, Little Richard.

Go, Johnny, Go!

Hal Roach Studios, 1958. Directed by Paul Landres, starring Alan Freed, Sandy Stewart, Jimmy Clanton, Chuck Berry, Eddie Cochran, the Cadillacs, Jackie Wilson, Ritchie Valens.

Alan Freed claimed that he was paid as a “record consultant” to the music business, but in truth, he was simply capitalizing on a long-stand industry tradition of disc-jockey pay-offs. There was no federal charge against payola until 1960, so technically payoffs weren’t illegal.
But, he did conduct his business surrounded by a rough crowd.
“He was a flawed man who claimed songwriting credits that weren't his, paid performers very little and associated with questionable individuals.”
Alan, Bo Diddley on Ch-5  Big Beat TV Show
Alan Freed died in 1965, a broken man. He was 43.
In 1940 ASCAP (the American Society of Composers, Authors and Publishers), in league with the broadcasting networks, still exercised control over what most people heard in the United States. A relatively small number of songs received a disproportionately high number of broadcast performances. Bribery was by no means uncommon (Variety magazine had coined the term "payola" for it in 1938).
Union opposition still prevented the networks from using records on the air (though smaller, independent, stations relied heavily on thern). However, when ASCAP demanded large increases in fees the networks responded by forming a rival organization, Broadcast Music Inc. (BMI), which sought to create an alternative music catalog for the broadcasters.
As part of its efforts it turned to minority areas of the business, in particular to "hillbilly" and "race" music (black music generatiy). it also began a system of paying copyright holders a fee for each recorded performance. Without anyone realizing it, the ground was being prepared for these kinds of music to play a more significant part, both financially and culturally.
In a second development, which prepared the way for a prodigious rise in the importance of records for radio programming, an appeals court found that stations were not obliged to pay record companies for broadcasting their records. The major record companies were slow to seize this opportunity; the running was made by the growing number of smaller independent companies. One in particular, Capitol, saw the chance to promote its products by providing the newly important figure, the disk jockey, with free copies. The results were spectacular.
The increasing number of local independent stations, some of them set up exclusively for the black community, showed more awareness of changing audience requirements. Without the need to think in terms of national taste they included more black and country music in their programs. in this climate of transition, and helped by the arrival of the reel-to-reel tape recorder, independent record companies sprang up, many of them founded by members of white ethnic groups. A relationship rapidly developed in the postwar years between audiences, independent stations, new record companies, new publishers and BMI.
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Jump to: 1900-1914 The Consumer Society   |  1914-1929 Modernist World  |  1929-1945 Glamor Years
1945-1960 Suburban Dream   |  1960-1973 The Revolution of Youth  |  1973-2000 The Global Village?
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