3 Main Page   1945 - 1960  the suburban dream
Jump to: Introduction   |  1900-1914 The Consumer Society   |  1914-1929 Modernist World  |  1929-1945 Glamor Years
1945-1960 Suburban Dream   |  1960-1973 The Revolution of Youth  |  1973-2000 The Global Village?
In this chapter:  Style and the Home   The Emergence of the Teenager   Screens Large and Small
 Style and Home
With the war over, for women some things changed while others remained all too much the same... Read More
At the same time as Christian Dior was creating a nostalgic fashion and the French film industry was revitalizing itself, with period... Read More
In the 1950s reconstruction in Europe and the boom brought about by the Korean war boosted the fashion industries of the capitalist world. Read More
Even as the established couture houses tightened their hold, a new spirit was abroad, and their dominance came under attack. The New Look had been a sensational... Read More
In the America of the 1950s, it has been said, "each householder was able to have his own little Versailles along a cul-de-sac". For the first time, many middle-class American... Read More
The suburban consumer of the 1950s clearly had more money to spend on goods, and more goods from which to choose, than ever before, and consumption responded..t. Read More
The idea of planned object obsolescence had been a given in American design since the mid 1920s, when the highly secretive and competitive process of designing the... Read More
Poiret had commissioned leading avant-garde photographers to photograph his work in the early 1920s; however... Read More
In the United States the Beats, or Beatniks, were originaIly a West Coast phenomenon. Like the Parisian Existentialists of the Iate 1940s they were... Read More
While, in the interwar years, most consumer goods had been aimed at a female market (even if it didn't earn the money to pay for them), by the 1950s men... Read More
The question of Zen's origin and its relationship to Buddhism has been taken up by many authorities and given different answers.. Read More
Screens Large and Small
The period between the coming of sound and World War II was dominated by the studios. They controlled the production--including story, the role of the directors, and the selection of actors--distribution, and exhibition (they owned their own theaters). Read More
Suburban development and the rapidıy booming postwar economy boosted all forms of home entertainment and domestic hobbies, but no new consumer commodity has ever soId so fast or penetrated the available market so thoroughly as television did in the US in the 1950s. Read More
As television production moved from East Coast to West Coast, its dominant influences changed. The traditions of naturalist theatre, presenting action within an endosed set, were replaced by cinematic conventions and gemes. In 1956 the majors began selling their film libraries to programming syndicates, and films shown on TV became... Read More
After the war the rate of change accelerated. Anti-trust suits broke up the large companies and forced them to sell their theaters. And television began to keep the public at home. The movie industry responded with attempts at expanding the medium to attract new interests: 3-D, CinemaScope, Technicolor; and it continues to experiment: quadraphonic sound, sensurround, holographic images, and giant leaps in special effects have been tried.  Read More
While many movie theaters in small American towns closed in the 1950s, an equal number of a new kind of theater, which recognized the supremacy of the automobile in American life, opened up. In the 1920s concerned parents had been anxious about the effects of automobiles and movies on their children's morals; their grandchildren could now combine these menaces to their moral welfare at the drive-in. Read More
The renaissance of ltalian neo-realist cinema in the immediate postwar period excited American critics as much as Europeans, and stimulated the appearance in several American cities of small theaters showing European films to at least a small audience anxious to take the cinema seriously as art. Read More
Walk down any shopping street anywhere in the Westem world and there will be Marilyn Monroe - on posters and greetings cards, T-shirts, dresses and ads of all kinds.
After her death at least as much as during her life, the image of Marilyn Monroe has fueled prurient fantasy. An industry devoted to the exploitation of the enigma h

  The Emergence of the Teenager
Until 1950 the term teenagers had never before been coined.  The word "teenage" had first appeared in the popular press in the 1920s, but the idea that there was a time of life between childhood and adulthood that could be isolated, and that had its own peculiar characteristics, belongs largely to the 1950s.  Read More
Alan Freed claimed that he was paid as a “record consultant” to the music business, but in truth, he was simply capitalizing on a long-stand industry tradition of disc-jockey pay-offs. There was no federal charge against payola until 1960, so technically payoffs weren’t illegal.  Read More
In the wider social arena the war had emphasized the hypocrisy of participating ina crusade in the name of democracy and anti-racism, while at home blacks were the victims of systematic discrimination. Race riots in Detroit and elsewhere demonstrated the depths of black disaffection, but in the aftermath of the war blacks found that most of what little they had gained was transient.
Black music was being more widely heard, but it was still produced and marketed principaliy for a black audience. Segregation not only remained an acceptable marketing strategy, it also enabled... Read More
The first two Elvis Presley albums, both on RCA in 1956, neatly illustrate the basic dichotomy: Elvis Presley shows him onstage, eyes shut and mouth wide open, with his guitar thrust in the air, while Elvis has him seated in a staged pose, strumming his guitar. Here is the musician, they seem to say, and here are his musical instruments, his primary materials: his voice and his guitar.
In the 1960 songs in which women are part of the continuing love relationship, the male is clearly the dominant figure. Read More
Rock and roll, which the industry learned to ride to a staggering new sales volume, also jarred that industry into new patterns: new companies, new small-group recording economics, new audience definitions, and new relationships to radio broadcasting. Read More

Special Features
Vaudeville and Music Hall   The First Stars   The Challenge of the Air   The New York World's Fair
The Picture Palace   Mickey Mouse   Coca-Cola: The Real Thing   Marilyn: The Dream Woman   Sporting Superstars
Rock Festivals   The Royal Family and the Media   The Light Fantastic
Taittinger
Taittinger
24 in. x 36 in.
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Framed   Mounted
Vogue Cover-May 15, 1941
Vogue Cover - May 15, 1941
Horst
22 in. x 28 in.
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Framed   Mounted
New York - Exciting!
New York - Exciting!
24 in. x 36 in.
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Framed   Mounted
Le Cafe Martin
Le Cafe Martin
20 in. x 28 in.
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Framed   Mounted
Chicago World's Fair 1933
Chicago World's Fair 1933
Sheffer, Glen C.
24 in. x 32 in.
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Framed   Mounted

Jump to: 1900-1914 The Consumer Society   |  1914-1929 Modernist World  |  1929-1945 Glamor Years
1945-1960 Suburban Dream   |  1960-1973 The Revolution of Youth  |  1973-2000 The Global Village?
Special Features
Vaudeville and Music Hall   The First Stars   The Challenge of the Air   The New York World's Fair
The Picture Palace   Mickey Mouse   Coca-Cola: The Real Thing   Marilyn: The Dream Woman   Sporting Superstars
Rock Festivals   The Royal Family and the Media   The Light Fantastic

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